Privacy & Cookie Policy

Throughout this document Krakens Design will be referred to as Thread A Pixel as Krakens Design is a trading name of Thread A Pixel.

Thread A Pixel Limited (“Thread A Pixel”) are committed to complying with the General Data Protection Regulation and the Data Protection Act 2018. Looking after the personal information you share with us is very important, and we want you to be confident that your personal data is kept safely and securely and to understand how we use it to offer you a better and more personalised shopping experience.

We have published this notice to help you understand:

• how and why Thread A Pixel collect information from you;
• who we share your information with, why and on what basis; and
• what your rights are.

If we make changes to this notice we will notify you by updating it on our website. Thread A Pixel will be what is known as the ‘Data Controller’ of the personal data you provide to us, and we will sometimes refer to ourselves in this notice as “we” or “us”. By Data Controller, this means Thread A Pixel determines the purposes and way in which any personal data are, or will be, processed.

Should you need to contact us please write to:

Thread A Pixel, 15 & 17 Church Street, Stourbridge, West Midlands, DY8 1LU

or via hello@threadapixel.com quoting Security and Privacy Enquiry.

This privacy notice was last updated on 24th May 2020.

What information we collect when you register and why?

When you buy goods or services from us, you are entering into a contract with us. You will need to set up an Account or checkout as a guest before ordering from us, so we can process your order we will ask you to provide some personal information such as;

• full name
• address
• contact numbers, and
• email address.

Thread A Pixel do not hold or store any payment information such as card or bank details. Thread A Pixel use third party companies to process payments on our behalf such as Stripe and PayPal. We do however receive notifications of payment received or errors in processing payments from our customers.


When you apply for a credit account, we get information about you from credit reference agencies. This is covered in more detail in the section, Who we share your information with and why.


In order to undertake website personalisation, we will also gather information about the devices you use to access our sites (desktop and mobile), and this may include IP address. For further information on our use of cookies and tracking please see our Cookie Notice.

How do we use your information?

Data Protection says that we are allowed to use and share your personal data only where we have a proper reason to do so. The law says we must have one or more of these reasons and these are:


Contract - your personal information is processed in order to fulfill a contractual arrangement e.g. in order to send you your order.

Consent – where you agree to us using your information in this way e.g. for sending marketing material and offers.

Legitimate Interests - this means the interests of Thread A Pixel in managing our business to allow us to provide you with the best products and service in the most secure and appropriate way e.g. to transfer your data to certain Third Party’s such as delivery partners.

Legal Obligation – where there is statutory or other legal requirement to share the information e.g. when we have to share your information for law enforcement purposes.


Here is a list of the ways that we may use your personal information, and which of the reasons described above we rely on to do so. Where we list legitimate interests as a reason, we also describe below what we believe these legitimate interests are.

Who we share your information with and why

Thread A Pixel works with a number of trusted suppliers, agencies and businesses in order to provide you the high quality goods and services you expect from us such as delivery companies, credit reference agencies, fraud prevention agencies and market research companies amongst others.


Some examples of the categories of third parties with whom we share your data are:

Supplier Partners
Thread A Pixel works with a number of trusted partners who supply products and services on our behalf. All partners are subject to thorough security checks, and will only hold the minimum amount of personal information needed in order to fulfill the orders you place or provide a service on our behalf. 

Delivery Partners
In order for you to receive your goods, Thread A Pixel works with a number of delivery partners. Again, we only pass limited information to them in order to ensure delivery of your items.

IT Companies
Thread A Pixel works with business who support our website and other business systems.

Marketing Companies
We work with marketing companies who help us manage our electronic communications with you or carry out surveys and product reviews on our behalf.

Payment Processing Companies
Thread A Pixel works with trusted third party payment processing providers in order to securely take and manage payments.

Credit Reference Agencies 
When you apply for credit with us we will make searches about you with credit reference agencies. We do this to make sure customers who apply for credit accounts are able to manage the level of credit offered and not committing fraud by providing false or inaccurate information.


In order to process your application we will supply your personal information to credit reference agencies (CRA’s) and they will give us information about you, such as your financial history. We do this to assess your creditworthiness and product suitability, check your identity, manage your account, trace, recover debts, and prevent criminal activity.


We will also continue to exchange information about you with the CRAs on an ongoing basis, including about your settled accounts and any debts not fully repaid on time. CRAs will share your information with other organisations. Your data will be linked to the data of your spouse, any joint applicants or other financial associates.


We will use automated credit-scoring methods to assess your application and to confirm your identity. We will automatically check your credit history against our lending criteria and if you don’t meet our requirements you will be declined for credit. For more information see the CRAIN notices above. There is also an automated decision section below with further detail. Should you wish to object to the use of automated credit scoring, please contact us.

Debt recovery and fraud prevention services
Before we provide services, goods or financing to you, we undertake checks for the purposes of preventing fraud and money laundering, and to verify your identity. These checks require us to process personal data about you.


The personal data you have provided, we have collected from you, or we have received from third parties will be used to prevent fraud and money laundering, and to verify your identity.


Details of the personal information that will be processed include, for example: name, address, date of birth, contact details, financial information, employment details, device identifiers including IP address and vehicle details.


We and fraud prevention agencies may also enable law enforcement agencies to access and use your personal data to detect, investigate and prevent crime.


We process your personal data on the basis that we have a legitimate interest in preventing fraud and money laundering, and to verify identity, in order to protect our business and to comply with laws that apply to us. Such processing is also a contractual requirement of the services or financing you have requested.


We process your personal data on the basis that it is necessary in the public interest or in exercising official authority for us to prevent fraud and money laundering, and to verify identity, in order to protect ourselves and to comply with laws that apply to us.


Fraud prevention agencies can hold your personal data for different periods of time, and if you are considered to pose a fraud or money laundering risk, your data can be held for up to six years.


Automated Decisions
As part of the processing of your personal data, decisions may be made by automated means. This means we may automatically decide that you pose a fraud or money laundering risk if our processing reveals your behaviour to be consistent with money laundering or known fraudulent conduct, or is inconsistent with your previous submissions, or you appear to have deliberately hidden your true identity. You have rights in relation to automated decision-making: if you want to know more please contact us using the details above.

Consequences of Processing
If we, or a fraud prevention agency, determine that you pose a fraud or money laundering risk, we may refuse to provide the services or financing you have requested, or to employ you, or we may stop providing existing services to you.


A record of any fraud or money laundering risk will be retained by the fraud prevention agencies, and may result in others refusing to provide services, financing or employment to you. If you have any questions about this, please contact us on the details above.


Data Transfers
Whenever fraud prevention agencies transfer your personal data outside of the European Economic Area, they impose contractual obligations on the recipients of that data to protect your personal data to the standard required in the European Economic Area. They may also require the recipient to subscribe to ‘international frameworks’ intended to enable secure data sharing. 

Your Rights
Your personal data is protected by legal rights, which include your rights to object to our processing of your personal data; request that your personal data is erased or corrected; request access to your personal data.


For more information or to exercise your data protection rights, please contact us using the contact details above. 

Transfers to third countries

Some of the information you provide to us may be transferred outside the European Economic Area to countries such as India and the US. This is a transfer to a “third country”. For example Thread A Pixel has a business relationship with Stripe who provide us with payment processing services.


If you place an order with us and you are outside of the UK we will transfer the data that we hold on you to Thread A Pixel in the UK.


Thread A Pixel also works with suppliers and partners who may make use of cloud and/or hosted technologies. 

Keeping in touch with you

We want to keep you up to date with information about new ranges, special offers and improvements to our website. When you set your account up, we will ask you if you want to receive this type of marketing information.


Thread A Pixel will not share your information with companies outside of Thread A Pixel Limited for their marketing purposes.


If you decide you do not want to receive this marketing information you can request that we stop by emailing us at hello@threadapixel.com; the address provided above or via My Account or the unsubscribe link within the email.


You may continue to receive mailings for a short period while your request is dealt with.

What are your rights

You are entitled to request the following from Thread A Pixel, these are called your Data Subject Rights and there is more information on these on the Information Commissioners website www.ico.org.uk 

Right of access –to request access to your personal information and information about how we process it

Right to rectification –to have your personal information corrected if it is inaccurate and to have incomplete personal information completed

Right to erasure (also known as the Right to be Forgotten) 

Right to restriction of processing – to restrict processing of your personal information

Right to data portability - to electronically move, copy or transfer your personal information in a standard form

Right to object - to object to processing of your personal information


If you have any general questions about your rights or want to exercise your rights please contact hello@threadapixel.com

How long we keep your information for

Thread A Pixel keeps your information for varying lengths of time depending on the data collected and the reasons for collection. You have the right at any time to request to see, amend or delete this data from Thread A Pixel’s systems.

Cookie Notice

This notice is designed to help you understand what cookies are, how Thread A Pixel uses them and the choices you have in regards to their use.


By continuing to use www.threadapixel.com the “Site”, you are agreeing to our use of cookies in the manner described in this notice.

What are cookies?

Cookies are small text files that are stored on your browser or the hard drive of your computer or other device when you visit the Site. This allows the Site to recognise you as a user either for the duration of your visit (using a ‘session cookie’) or for repeat visits ( a ‘persistent cookie’). They are not harmful and do not contain any information such as your home address, date of birth or credit card details.

The cookies we use fall into four broad types:

Strictly Necessary Cookies
These cookies are essential in helping you to move around our Site and use its features, such as accessing secure areas of the website. Without these cookies, services you have asked for, such as setting up an account cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you've been on the internet.


Analytical/Performance Cookies
In order to keep the Site, its services and products relevant, easy to use and up-to-date, we use web analytics services to help us understand how people use our Site. For example, we can see which parts of the Site and products are most popular, identify when errors occur, and test different versions of a page or feature to see which one works best.

Functionality Cookies
These cookies allow websites and applications to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect is usually anonymised which means we can't identify you personally. They do not gather any information about you that could be used for selling advertising or remembering where you've been on the internet, but do help us to serve you with advertising that is more relevant to you.

Targeted Marketing Cookies
We also use cookies to assist in targeted advertising. Without these cookies, online advertisements you encounter will be less relevant to you and your interests. We also use them to measure the effectiveness of our marketing communications, for example by telling us if you have responded to an advert that we have sent you.


If you would like more information on any of these types of Cookies, including how to opt-out, please visit www.youronlinechoices.com/

What do we use Cookies for?

They enable you to transact, whilst other non-essential cookies enable us to give you an enhanced, personalised web experience and determine relevant products to show you.

To personalise and improve your customer experience.

To allow you to securely sign in to your Account, so that you can use "My Account" features such as order information, making payments and viewing statements.

To recognise the device that you are using.

To store the content of your online shopping bag whilst you browse the site and to complete an order.

To record the areas of the Site that you have visited, products you have viewed and time spent browsing, as well as the products you purchased. Thread A Pixel uses this information to help make the website more user friendly, develop our Site design and to continuously improve the quality of the service we provide.

To distribute visitors to our Site evenly across platforms to ensure the content is served at the fastest possible speed.

For re-marketing purposes to determine relevant related products to show you when you're browsing on other selected websites. These cookies can be associated with services provided by a third party such as an advertising network.

We also offer you the facility to share your experience on our Site through social media sites such as Facebook and Twitter. By using these features, you are consenting to allow cookies from these providers. More information about how these providers use cookies can be found at their websites.


Cookies are an essential part of how our Site works, as they remember certain information about a visitor. Thread A Pixel uses First Party cookies (these are placed there and used solely by Thread A Pixel) and Third Party cookies (these are placed there by third parties we work with).

Are cookies safe?

Yes. The information stored in cookies is safe and anonymous to any external third party, and your account security is never compromised. You can find more information about cookies at http://www.allaboutcookies.org/ and www.youronlinechoices.com/. For a video about cookies visit https://www.google.com/intl/en-GB/policies/technologies/cookies/

Can I turn off cookies?

Yes – but if you choose not to allow the use of cookies, your experience of our Site will be limited and many integral aspects of the Site, including (but not limited to) adding items to your shopping bag and accessing your account, will not work at all.


To change your cookie settings, or if you want to be notified each time a cookie is about to be used, you should amend the settings provided in your web browser to prevent us from storing cookies on your computer hard drive.


For information on how to disable cookies, please consult the "Help" tab of your browser via the menu bar. For further information on non-essential cookies used for targeting and banner advertising please see below.

Details of our Third Party Cookies

Thread A Pixel allows selected Third Parties who participate with us in marketing programs to place cookies when you visit our site. These cookies enable us to monitor which adverts you see and click on to get to our site.


For details of the Third Party cookies we use please see the table below. Thread A Pixel is not responsible for the content or privacy policies of Third Parties or other websites, and we advise that you check these yourself.


The following Cookies are all used for Analytical and Targeting purposes.

• Bing
• Google 
• Twitter
• Facebook 
• Mixpanel
• Opting Out

Opting Out

Website visitors who don’t want their data used by Google Analytics can install the Google Analytics opt-out browser add-on. To opt-out of Analytics for the web, visit the Google Analytics opt-out page and install the add-on for your browser. Learn more about the opt-out and how to properly install the browser add-on here.


Visitors can also opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings


This Cookie Notice was last updated on 24th May 2018, and further changes will be communicated by updating this notice.